Is your website falling flat without SEO?

If your site has good design and content but still isn’t bringing home the mustard, it may be time to check up on your SEO.  What is SEO?  It is Search Engine Optimisation.  Let’s go back a step though.

What are the elements of a business’ website?  I’d say you could boil it down to three main constituents.

  1. Content
  2. Design
  3. SEO (Search Engine Optimisation)

What do each of these mean?  Perhaps it may be useful to refer to a very ordinary, but nice, analogy. A cake!  This is an analogy we use a lot to convey the fundamental role each of these three elements plays in combining to make the perfect website.  As we all know, the perfect cake needs a small number of things done extremely well…

seo-cake-sponge

Take the simple sponge cake. The classic, easiest to make and easiest to get wrong of cakes. Each part has to be just right and complement the other parts or you end up with something distinctly ‘shop-bought’. The same is true of your website. It needs all three factors to combine to give you the best performance. Without design people won’t stop to look, without content they won’t stay to consider and without SEO they won’t be there in the first place.  Just like a cake. The icing catches your eye and the jam filling promises something great, but without the sponge, and the right sponge, then it won’t deliver.

SEO, Search Engine Optimisation

What is it? It’s the underlying structure of your website, the dry, technical and must-get-right part of your website. Without it, the search engines won’t consider it. It’s like your shop being too far off the high street. No matter how good it is, nobody will see it. Google are continually updating their search engine algorithms in an attempt to bring only high quality websites to the top of the search engine results.  They use a mixture of computer programs and human reviewers to determine whether a site is good or not, just as we do here at Branchout.

To find out if your site is being held back by poor SEO, we recommend that you have a site audit done.  If you would like to try out our complementary mini audit first for a quick overview, simply fill in the form at the top of the page, on the right hand side.

 

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