Follow Good Advice! Switch to SSL

Ignoring Good Advice is Bad News

Do you ever get the feeling that your clients aren’t listening to you? Whether you’re a dentist who wants people to use floss, a vet suggesting vaccinations or a lawyer advising on mediation rather than litigation, I’m sure you’ll be familiar with that scenario!

Read More

How to Stand Out on Google Maps

Small Google Map results image Are you a professional who wants to grow your practice? Does Google list the wrong information about your business location? Do you wonder how you can get listed above your competitors in the Google Map results? The world of Local Search has special challenges for any business where customers deal with specific people in your […] Continue reading →

Running Your Website on “Gut Feeling” is Terrible for Your Business & “Experts” are Wrong

4 coloured lollies Evidence-based or Guess-based? Do you know how often people tell me that their website doesn’t matter to their business? When I ask why they believe that, they usually say things like “Someone I know told me…” or “We don’t get any enquiries,” or “We don’t have many visitors”. When I ask them about the evidence, […] Continue reading →

Local Search – What’s Happening and How to Get Good Results in Google’s Local Pack

screenshot of Google Local Pack Are you getting it right in Local Search? We have come along way since Google first developed their very rudimentary Local Search algorithms. Google has experimented extensively and worked hard to eradicate spam from their search results. The other important change has been led by technology. The question is, have you kept up? Google Changes […] Continue reading →

What’s New in Search for 2016?

What’s New in Search for 2016? After a busy January, keeping clients updated on all the latest search activity, I’ve returned to Casey Markee’s excellent set of predictions for 2016 over at Search Engine News. It seems that he is definitely on target: already 2 of his 7 are already close to being proved right. […] Continue reading →