Introduction SEO has become so much more than finding a bunch of keywords and placing them in key areas of your website. As Google’s AI has evolved to cope with natural language processing and to understand relationships better, new themes have emerged in SEO. The… Read More »Entity SEO & Semantic Search in Practice
Introduction If you have ever been asked why a competitors’ product is getting better results in search, the answer might lie with Structured Data markup. Getting your mark up right will give you eye-catching and impressive results with. Thumbnails Snapshots of product details and Review… Read More »Structured Data for Products – What, Why and How!
Start by appraising your business strategy and operations There are plenty of books and guides to digital strategy which explore the benefits of disruptive technologies, virtual reality or the impact of digital technology in the spheres of entertainment, science, medicine or the arts. These academic… Read More »Considering a Your Digital Strategy?